The Top Social Media Platforms for Real Estate Agents: Where to Focus Your Efforts

Real estate is competitive, and so are socials:

In the dynamic world of real estate, social media has emerged as a crucial battleground for capturing the attention of potential buyers and sellers. As a real estate agent, your presence on these platforms can significantly enhance your visibility and connectivity with your target audience. But with so many options available, which platforms should you focus on? Here’s a guide to the best social media platforms for real estate agents, complete with social media tips to optimize your efforts and maximize your return on investment.

Facebook: The Market Leader

Why It Works: With over 2.8 billion monthly active users, Facebook remains the largest social media platform globally. Its extensive demographic reach and sophisticated advertising tools make it a goldmine for real estate agents. Facebook allows targeted advertising, robust analytics, and has a highly engaging format with the ability to post high-quality images, live videos, and virtual tours of properties.

And yes, while Facebook users tend to skew a little older, Meta assures us they're trying to make it 'cool' again so users don't age out. Let's see!

Pro Tip: Utilize Facebook Groups to connect with local communities or special interest groups related to real estate. Regularly engaging in these groups can boost your reputation as an approachable and knowledgeable agent.

Instagram: The Visual Powerhouse

Why It Works: Instagram is crucial for real estate marketing due to its visual-centric format, making it perfect for showcasing properties through high-quality photos and videos. Stories, Reels and Lives provide for more in-depth content, like virtual tours and real-time Q&A sessions, which are engaging ways to connect with followers.

Pro Tip: Leverage Instagram’s tagging and hashtags to increase the visibility of your posts. Using local or industry-specific hashtags can help you reach potential clients who are looking for properties in specific areas.

LinkedIn: The Professional Network

Why It Works: LinkedIn is the premier social network for professionals, making it an excellent platform for networking with other real estate agents, brokers, and industry influencers. Sharing your expertise and insights on LinkedIn can help establish you as a thought leader in the real estate sector.

Pro Tip: Publish articles directly on LinkedIn to highlight your professional knowledge and insights into the real estate market. This content not only demonstrates your expertise to potential clients but also improves your visibility in search results within the platform.

TikTok: The Home of Video

Why It Works: With over 120M users here in the US, there is no denying TikTok's hold. Attention spans are short, and content has got to grab people's interest so they don't swipe up. Half of TikTok's users are under 34, so this platform is best suited to those targeting the newer entrants to the property market. in contrast to our usual advice, on TikTok you want to follow trends, hop on the latest bandwagon and otherwise be a bit of a follower – people, and the algorithm, will love you for it.

Of course, there's a cloud over the future of TikTok here in the US, so make sure you're not putting all your eggs in one basket – diversify your social media presence across platforms.

Pro Tip: Let people know the real you with short and snappy home walk throughs, myth busting sessions, selling tips showcasing before vs after staging scenarios.

X (formerly known as Twitter): The Conversation Starter

Why It Works: X’s fast-paced nature is ideal for real estate agents looking to establish a voice in real estate discussions. It allows you to share quick updates, industry news, and snippets of your daily real estate life, which can help build your brand’s personality.

Pro Tip: Engage actively by participating in X chats related to real estate. This can be a great way to increase your visibility, connect with new audiences, and stay on top of current trends. BUT, be warned, this isn't something you can easily outsource and so it can be a bit of a time suck.

Pinterest: The Inspiration Board

Why It Works: Pinterest is an underutilized platform that works exceptionally well for real estate marketing due to its focus on inspiration and ideas. It is particularly useful for agents dealing in high-end residential properties or those looking to attract clients interested in home decor or renovation.

Pro Tip: Create boards based on various home styles, landscaping, and interior decor ideas. These can inspire potential buyers and showcase your understanding of different architectural styles and aesthetics.


Choosing the right social media platforms as part of your digital marketing strategy is crucial for success in the competitive real estate market. Each platform offers unique benefits, and the best approach is a diversified strategy that utilizes the strengths of each to engage potential clients effectively. Remember, consistency is key in social media marketing, as is a genuine engagement with your audience. By focusing your efforts on these platforms and employing strategic tips, you can enhance your online presence and grow your real estate business exponentially.

Optimizing your strategy on these platforms ensures you not only reach your target audience more effectively but also build lasting relationships that go beyond the initial sale. For more social media tips for real estate agents and to stay updated on the latest in real estate marketing, make sure to subscribe to our blog and follow us on our social platforms.